How to Leverage E-commerce Web Design for Better Sales
The continued rise in the popularity of e-commerce has been a terrific development for not only customers but the businesses that run such stores as well. However, there’s one critical point that has proven to be slightly challenging for e-commerce companies. The popularity of this sector has also resulted in intense competition. It seems to grow by the minute, with a new player entering the space every day. Then there’s also the behemoths like Amazon, eBay, Flipkart, and others that one must contend with.
This chain of events has put the spotlight on how we go about developing e-commerce websites. And with good reason; after all, if the storefront isn’t impressive and fails to serve the ultimate goal, i.e., woo customers, then nothing will. Yep. No matter how comprehensive, extensive, and reliable, your services maybe, if the website doesn’t succeed in convincing the customer, nothing else will. Thankfully, there are plenty of ways to ensure that this first step of engaging customers is primed to convert them. Listed below are some of the most important factors and tips that will help any e-commerce business do just that.
1. The simplicity of design is critical: Unlike what some people will tell you, it is a terrible idea to use a complicated design. Today’s users don’t have much time, and if they don’t like what they see at first glance, it is implausible they will stick around. So, long story short, keep the design minimal, use white space to your benefit, and eliminate whatever isn’t necessary. And make sure that all the important stuff, like the call to action buttons, are clear and visible without getting in the user’s face.
2. View cart button is essential: The fact that all big names in the e-commerce industry use a view cart button on their websites and apps says a lot about the importance of this feature. And when you do integrate it into your website’s design, make sure that it is visible to customers at all times because that goes a long way into converting sales.
3. Keep the navigation clutter-free: Nothing puts off customers quite like a complicated navigation process. Remember, you want to encourage users to shop with you, and that won’t be possible if they are bombarded with too many options. Keep the list of options on your navigation menu short and straightforward to help make it easier for customers to find what they need.
4. Mobile-first content will go a long way: If you are thinking merely creating a responsive website design is all you need to do, then you couldn’t be more wrong. That’s not to say that responsive website design isn’t critical to the overall scheme of things; we are just saying that it isn’t enough. Considering that mobiles now form a crucial part of the strategy for any business, it is only understandable that they will have a role to play in e-commerce as well. So, complement your responsive e-commerce website design with the content that is structured around mobiles first. It will help you make sure that content doesn’t get lost in translation, i.e., doesn’t get stacked or reconfigured across devices with varying screen sizes.
5. Visuals should be beautiful and convincing: The most effective way to deal with the one key challenge of shopping online, i.e., not being able to see products in person, is to provide lots of pictures. But that alone won’t suffice; you must also make sure that they are all high quality. And if you want to take it up a notch, add a pop-up zoom feature.
Well, that about sums it up. As long as you have a trusted vendor for custom e-commerce web design services who can help you integrate all of the pointers mentioned above as well as others, based on your requirements, your e-commerce store’s endeavor to garner more sales is bound to come along just fine.
Similar Articles
Your website is the online face of your business. It should reflect your brand, your values, and your goals. It should also attract and convert your target audience. But how do you find a web design company that can create a website that meets all these criteria?
With so many apps available for your most popular devices, it is becoming more and more difficult to find the best apps. There are a lot of great mobile device apps for Android available for use in today's world.
Web Designers are always looking for those techniques that make their work easier and attractive. CSS is the most crucial web technology to develop and design a website.
The difference between just having a website out there on the Internet and having a robust, well-designed web presence is enormous.
Get More Subscribers. This is probably one of the important goals for every podcaster out there. The ones who not just listen to the podcasts, but also tune in to every one of our episodes.
Setting up a business or even an organization is one of the most difficult tasks in today’s world. This is due to tough competition among similar brands unless your product is unique. Once established, you need to let people know about it, here, building an official website plays an important role.
Web design covers everything visually visible along with things that help Google asses your website quality. We already gave you the two most important reasons for why web design is so crucial for your website. But, there’s obviously more to it, that’s the reason we decided to write this article for you.
Web design trends are subject to change with advancement in software technologies. However, there are many similar elements, but still the web design today is not the same as it was ten years ago. Every year, we find some change in the web design trends, which is why we need to keep an eye on the trends.
Web design is a skill that many people wish to know and acquire in their career advancement. It is a learning process that you can acquire and practice. So here is a Simple Guide to UX/UI Design.